in•Nūr: Doing the
inner work.
Designed as a modern hub that focuses on the INNUR work — with wisdom, wonder & wellbeing placed at its core.
We purposely create and curate wisdom-inspired content, products & practices and integrate modern and ancient routines & rituals, for a well-rounded life.
Our community, events & experiences address the physical, mental and spiritual aspects of well-being to help you glow and grow, from the inside and out.
Our brand embodies a harmonious duality. Nur symbolizes light, radiance, and an illuminating glow, needed to thrive. While the essence of these fruits reflects both inner and outer beauty and all the intricate layers of who we are — our true inner self. The sweetness of growth requires light, a whole lot of love & collective cultivation and liberation.
The richness and life force embodied in ancient pomegranates, citrus oranges, and their blossoms serve as a profound muse for the symbolism woven throughout. The ruby gems, hidden within, represent the deep work and beauty, while the sliced segments of an orange make a whole, when you peel back it’s thick protective skin.
Wellness, spirituality and community look different. We’re designed with the Middle-Eastern and North African diasporas in mind. And with that, hospitality is at the core of our culture— all are always welcome.